Business Fields
Perfecting the Art of Electronics.
- Our goal is to build products that facilitate user-friendly communication and relationships between people and media -
Five businesses focused on three main markets
Alps Electric focuses on three key markets: the mobile market, led by increasingly advanced mobile phones; the automotive market, where electronics is becoming more critical than ever; and the home market, where demand for digital equipment has seen explosive growth. Drawing on technologies and expertise from a broad range of electronic devices, we can help customers develop effective product strategies.
In markets all around the world we work with customers right from the design stage so that we can develop electronic devices tailored to their exact needs. This customer and market oriented approach has helped us establish close ties with a wide base of customers.
The Art of Electronics
The term “art of electronics” embraces three values that characterize Alps Electric’s products.
Right
Products manufactured based on a specific concept must satisfy user needs, and must have the right appearance at the right price, with the right functions, performance and quality.
Unique
In addition to function and performance, products must exhibit value that is unique to Alps Electric, through being creative and original.
Green
Environmental considerations must address the entire lifecycle of a product, ranging from its parts and materials, to its environmental impact upon use and recyclability.
