Message from the President

Making Alps Electronic a Stronger Company through an Inherited Passion for Monozukuri

President  Toshihiro Kuriyama

President

President  Toshihiro Kuriyama

 As an electronic components manufacturer, we have adopted “Alps creates new value that satisfies stakeholders and is friendly to the Earth” as our corporate philosophy and “perfecting the art of electronics” as the core approach of our business activities.
 We define “perfecting the art of electronics” as creating products that are right, unique, and green. In other words, this means that we create products that not only have a refined exterior but also achieve the required performance with outstanding levels of quality and take the environment into consideration.
 The source for creating such products is the passion each of our employees has toward monozukuri. This passion is reflected in our employees’ ceaseless dedication to creating new technologies as well as in their ability to think outside the box, their proactive behavior, their sound imagination, and their desire for mastering their craft. These characteristics were recorded in the Alps Precepts, which was established on the 10-year anniversary of the Company in 1958, and have been continuously passed on over the years. Today, with our sights on the future, our employees continue to embody these characteristics. Furthermore, under our universal philosophy of “believing in people,” we are promoting continuous efforts on a Groupwide basis to cultivate human resources, create better working environments, and strengthen a governance structure aiming for management that creates value together with customers and emphasizes fairness.
 To make Alps Electric even stronger and become a company that can achieve sustained growth, and to continue to create new value that realizes enriched, comfortable life-styles and is friendly to the Earth, we will diligently continue these kinds of efforts.
 I would like to ask our stakeholders for their continued support and cooperation as we pursue these endeavors going forward.