Top Commitment
Masataka Kataoka, President
For a corporation to endure, in addition to earning profits and achieving business growth, it is essential to give its employees a sense of fulfillment in their work and to win the support and trust of stakeholders, such as shareholders, customers, suppliers and local residents.
The term “CSR” has become widely known only recently. However, the importance of a spirit of social contribution is clearly mentioned in the Alps Precepts and has formed the basis of our management since the founding of the company. The Alps Philosophy formulated on the company’s 50th anniversary states, “Alps creates new values that satisfy stakeholders and are friendly to the Earth.”
“Stakeholders” used in the Philosophy refers to all parties with interests in the company, for whom we have an earnest desire to satisfy. The Earth is a spaceship floating in space, and we cannot disembark nor transfer to another. The mission of its crew members is to sustain the ship through the ages to come. While striving for harmony with the environment, Alps Electric will continue to pursue new ways of coexistence between people and the Earth.
Alps Electric is a manufacturing company. The starting point for manufacturers lies in making things (monozukuri) and I believe that our dedication to monozukuri is the engine for our ongoing creation of a range of proprietary technologies in the electronics industry, which harbors rapid progress of technological innovation, and where technologies continually evolve and reconfigure. Above all else, Alps Electric will continue unceasingly to pass on our corporate culture, with the value it puts on the enjoyment of and passion for monozukuri.
As our children will form the next generation, we also believe we have a responsibility to convey to them the fascination of manufacturing.
To stimulate their interest in monozukuri, children need opportunities to experience it first-hand, enabling them to discover for themselves that the process of making things is enjoyable. In following, they may become motivated to try for themselves, and discover that making things is actually more fun than they had expected. Alps Electric continues to pass on the enjoyment of monozukuri to the next generation through its Monozukuri School program and other events for children.
![[Perfecting the art of eletronics]](../../../image/csr/message/h4_03_e.gif){kind=small}
Alps Electric develops components that form the foundation of electronics and supplies them to customers all over the world. Our corporate mission is to specialize in monozukuri and supply quality electronic parts. Outstanding electronic components must be designed to look attractive, they must achieve a balance between performance and price, they must have a long life, be easy to disassemble, and be energy- and resource-efficient. Products with these qualities embody our commitment to perfecting the art of electronics. In our search for a balance between contributing to high standards of living and preserving the global environment, “perfecting the art of electronics” is what gives meaning to our existence as a company.
One of our sayings that illustrates Alps Electric’s corporate culture (Alps-ism) is “Work hard, study hard, play hard.” As part of our agenda for nurturing “people” in fiscal 2007, we will endeavor to train and educate our employees with a greater emphasis on studying hard.
I believe that globalization in our Group manifests itself in smooth communication and sharing “Alps-ism” between employees over the world. We will provide employees in the Group with opportunities to interact with others from diverse backgrounds, to enable them to understand the cultures, customs, politics, economies and religions of differing countries, to train themselves to have a broader perspective, and to improve by learning from each other.
Through these initiatives, I expect Alps Group employees to grow into people who pay careful attention to their neighbors and the global environment. And I would like to hold precious the small and ongoing contributions to society made by each and every employee.
