Director, General Manager
Business Development Headquarters
Magnetic Devices Division

Through “perfecting the art of electronics,” Alps Electric is committed to searching for a balance between creating higher standards of living and preserving the global environment. The term “art of electronics” comprises three measurements of value: Right, Unique, and Green. Since these qualities are determined during the upstream phases of manufacturing such as design and development, the key factor during product development is to encompass them all from the beginning. For example, Alps Electric's GMR head technology and know-how developed a new magnetic sensor with improved sensitivity that detects two kinds of data in the one sensor. Not only satisfying customer needs, Alps unique technology has also contributed to energy and resource savings by reducing the amount of magnets and sensors needed by half.
A market-oriented perspective is needed in pursuing these values, which is why our engineers develop products based on information they obtain directly from customers. In this respect, Alps is devoted to developing an organization which enables employees to experience the “joy of introducing to the world technologies and products that they have developed with their own hands.” Alps believes that a lively corporate culture, which allows dreams to become reality, is the very source of power for embodying these values.