Pursuit of Value
New & Consumer Module Business,
Alps Electric fuses mechatronic, analog and other technologies to create new, sophisticated, high-quality and high value-added devices, modules and system products in our ongoing pursuit to perfect the art of electronics.
This perfection of products is founded upon three core values, Right, Unique, and Green. “Right” products are light, compact, made with highly sophisticated technology, have the right appearance at the right price, and possess the right functions, performance and quality. “Unique” products display Alps’ creativity and originality, and “Green” products exhibit environmental consideration over their entire lifecycles, including their recyclability and energy efficiency when used in final consumer products.
A market-oriented perspective is essential for Alps to perfect products using these three core values, which is why we maintain strong relationships with customers and share ideas about product development right from the early stages. We define exactly what functions our components ought to possess and develop the necessary technology accordingly, materializing our three core values in the process.