Alps Philosophy

私たちの原点 アルプスグループの原点となる社訓を考え方をご紹介

Alps creates new values that satisfy stakeholders and are friendly to the Earth.

Alps Business Domain

Perfecting the Art of Electronics. - User-friendly communication and relationships between people and media. -

Alps Business Approach


We will constantly pursue new value creation.

Harmony with

We will seek harmony with the Earth's environment.

    with Customers

We will learn from customers and respond quickly to their needs.


We will act fairly and from a global perspective.

Respect for
    the Individual

We will draw upon the unique enthusiasm of every employee.

Alps Action Guidelines

  1. 1    Alps people will realize new values through flexible thinking and bold actions.
  2. 2    Alps people will preserve the natural environment and treat precious
          resources with great care.
  3. 3    Alps people will meet customers' expectations by making decisions quickly
          and implementing them speedily.
  4. 4    Alps people will act fairly, working to adhere to world rules and to
          understand different cultures.
  5. 5    Alps people will function as teams of professionals seeking to refine
          their specialist skills.