Munich, Germany, October 2, 2019 – Alps Alpine Co., Ltd., a manufacturer
of high-quality electronic products, has entered a joint collaboration
agreement with Immersion Corporation (San Jose, California, U.S.A.), a
leading developer and licensor of touch feedback technology. Signed in
September 2019, the agreement covers product creation relating to
HAPTIC™ technology.
Alps Alpine entered into a license agreement relating to touch feedback
technology for automotive input devices with Immersion in 2000 and has
since developed, manufactured and marketed a variety of products. Under
the new joint collaboration agreement on product creation relating to
HAPTIC™ technology, the two companies will work together to innovate
products delivering enhanced operability and diversity by fusing Alps
Alpine’s humanmachine interface (HMI) technology in areas including
touch input, illumination, graphics and sound with Immersion’s advanced
software and control algorithms and other expertise.
Through a closer relationship with Immersion, Alps Alpine seeks crucial
progress on improving the user experience of next-generation automobiles
and new types of services characterized by the CASE domains – connected
cars, autonomous driving, sharing and services, and electric vehicles –
and Mobility-as-a-Service (MaaS). The move will also spur further
expansion of a product lineup born from synergies generated by business
integration.
About Immersion
Immersion Corporation (NASDAQ: IMMR) is the leading innovator of touch
feedback technology, also known as haptics. The company provides
technology solutions for creating immersive and realistic experiences
that enhance digital interactions by engaging users’ sense of touch.
Immersion's technology has been adopted in more than 3 billion digital
devices, and provides haptics in mobile, automotive, gaming, medical
and consumer electronics products. Immersion is headquartered in San
Jose, California with offices worldwide. Learn more at
www.immersion.com.
Alps Alpine Co., Ltd.
Alps Alpine Co., Ltd. On January 1, 2019, Alps Electric
Co., Ltd. and Alpine Electronics, Inc. integrated their businesses and
started out afresh as Alps Alpine Co., Ltd with 42,289 employees. Alps
Alpine will steadily bring about synergies by drawing on the two
companies' advantages in core devices, system design and software
development.
The new company will endeavour to create its own unique value for not
only the automotive market, but also mobile devices and consumer
electronics, as well as new sectors such as energy, healthcare and
industry. For more information please visit www.alpsalpine.com
Alps Electric Europe GmbH
Alps Electric Europe GmbH, a subsidiary of Alps AlpineCo.,
Ltd., was established in 1979. Since 2013 the European Head Office has
been located in Munich and as such co-ordinates the Sales, Marketing
and Product Engineering activities of our offices in Dusseldorf,
Paris, Milton Keynes, Gothenburg and Milan, as well as the production
activities of our manufacturing site in Dortmund.